SM Woman Summer ‘17

March 15, 2017, SM Store — Everyone wishes to be an SM Woman. But, have we ever taken a step back and realise that we are but an SM WOMAN in our own right? Yes. We are. We are the epitome of what an SM Woman is — woman of informed taste, eclectic preference, substance and of specific influence.

The new SM Woman delivers a new look for the modern woman.
This year’s SM Woman’s S/S ’17 collection embodies two things: an ode to summer and a celebration for all of us, women. SM Woman truly affords its clientele a game-changing product edit for spring/summer 2017.

What’s new on the racks? An array of beachwear collection perfect for all of us. Blinku de Leon, who hosted the event/gathering, emphasised on knowing your body type in choosing the best beachwear for you. Not because it’s on trend means it will look good on you. Know your body type before anythiing else.

  • The beachwear collection
    The Nautical
    Plant Life
    Block Party
    Surf Lesson
    Mesh Hall
    Pops of Poplin
    All White Everything
    *All swim tyoes are availabe in a wide raange of shapes and cuts for all body types.

The launch of the its newest campaign also kick-off the beginning of the month long celebraation of Women’s Month in all SM Stores nationwide. So, what does that mean? Simple. A special promotion, on all Wednesdays of March, is given to all women. A 10% off on all regular priced items is what awaits us.

The SM Woman Summer Collection is all about rising up to the heat of the fashion.
Tackle various cuts, colors and patterns.
Match up to the heat of the season as they make their way to swimwear.
Loungewear and summer dressing for the city.



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